Consumer Tips

    Helping Clients Navigate Higher Rate Environments

    Rising inflation and the Fed reeling back support have led to quickly rising rates. Here’s how you can help clients navigate this new environment. What’s happening in the market? There are three main factors affecting the current market: higher mortgage rates, low inventory and higher prices. Let’s explore these challenges. Higher mortgage rates  According to…

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    How to Create Engaging Newsletters for Leads

    Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up to $36 for every dollar spent. When it comes to real estate email marketing tools, newsletters are among the best ways to nurture relationships by…

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    Guaranteed Rate Launches New Mobile App to Enhance Loan Officers’ On-the-Go Capabilities

    Guaranteed Rate has announced the launch of its new RED-VP mobile app. This digital tool is designed to make loan officers even more efficient and effective anywhere, anytime, the company stated. It’s also designed to act as a mobile pipeline, empowering loan officers to accomplish everything from issuing a pre-approval letter to locking in a…

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    Nelson Zide Named Rotarian of the Year

    ERA Key Realty Services of Northbridge, Massachusetts has announced that Nelson Zide, a REALTOR® in the Framingham office, has been named Rotarian of the Year by the Rotary Club of Framingham. The award is presented to members in good standing based on their involvement with the organization, community activities and ethics. A Rotarian for more…

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    What It Will Take to Get More LGBTQ+ Buyers and Sellers Off the Sidelines

    On the heels of Pride Month, pundits and advocates are reflecting on what the future could hold for the LGBTQ+ community in real estate as buyers pursue their slice of the American Dream. While there is a consensus that progress has been made in the sector concerning diversity, equity, and inclusion (DEI), sources tell RISMedia…

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    Mortgage Applications Change Course After Three-Week Run

    After three weeks of increases, mortgage applications decreased 5.4% from one week earlier, according to the latest Weekly Mortgage Applications Survey from the Mortgage Bankers Association’s (MBA) for the week ending July 1, 2022. This week’s results include a holiday adjustment to account for early closings the Friday before Independence Day. Additional key findings: The Market…

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    ERA Real Estate Expands in Idaho Market

    ERA® Real Estate has announced the affiliation of ERA Home 2 Home. The company is based in Nampa, Idaho, and serves the greater Boise metropolitan area. The full-service firm specializes in residential sales, investments, relocation and partnering with new-home builders and developers. The firm, established in 2004, is led by Joe Newby. Newby started his…

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    Cynthia Keskinkaya Joins Berkshire Hathaway HomeServices New York Properties

    Cynthia Keskinkaya, one of New York City’s top agents, has joined Berkshire Hathaway HomeServices New York Properties (BHHSNYP), the company has announced. According to a release from the company, Keskinkaya was most recently a top producer at Douglas Elliman where, in the last 12 months, she totaled over $50 million in sales.  She has brokered…

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    Summer Social Posts to Heat Up Your Real Estate Business

    At the start of a new season, it is important to cater your social media strategy to relevant and timely topics. Summer is a hot season for homebuying and selling, so it’s important for agents everywhere to take a hard look at their social media and marketing strategy, and add in some seasonal content to…

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    The Hunt Is On—Catch Up On Season 2 of ‘First-Time Buyer’

    NAR PULSE—See what happens as first-time buyers brave the most competitive housing market ever in “First-Time Buyer,” streaming now on Hulu and FirstTimeBuyer.realtor! Watch now and share with your agents! Navigate With NAR for the Latest News and Views Sign up for SmartBrief’s daily snapshot of market news and issues affecting REALTORS®—powered by REALTOR® Magazine.…

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